Business Opportunities for Deja Vu Cafe - Free Essay Example

Sample details Pages: 9 Words: 2611 Downloads: 3 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? Introduction: Definition of Partnership: Partnership is a business built up with two or more people. Owners share the responsibilities on both the operation of the firm and financial problems. Each person may invest equal or unequal money and share both in the profits or losses of their business. Don’t waste time! Our writers will create an original "Business Opportunities for Deja Vu Cafe" essay for you Create order For example, if your partners cannot afford to pay for their liabilities, you may be requested to pay all the debts. Sometimes, partners share the profits equally or in percentage of share they hold of the business. If someone owns 50 percent of the share and the business succeed, he or she will gain the profits based on the portion of share he or she had. The profits also can be shared based on other things. For instance, a well-known person could lend his or her name to the partnership and because of his or her popularity, the business grows rapidly. This person may earn more profits even though they do not contribute skills or invest money. Someone who invests all the money needed to start up a business without involve in management and operating the business is known as a silent partner. The other partners might invest nothing but contribute all the skills and labor to the business. Silent partner looks like he or she owns the entire business fully while the person who contrib utes skills and labor like owns nothing. But the labor partner will gradually takes the ownership of the whole business over time. This is usually called as sweat equity. Partnership may have a limited life span. When one partner dies or withdraws, the partnership will dissolve even other partners want to continue the business. Business management of partnership is unrestricted and based on agreement. Partners will share opinions with each other and make a final decision. This allows more creative ideas and brainstorming. Partner cannot sell or transfer his or her share of the business to the public without an agreement from all partners. Introduction of Company: DÃÆ' ©jÃÆ'   vu CafÃÆ' © is the name of our coffee shop. DÃÆ' ©jÃÆ'   vu is a French term which simply means à ¢Ã¢â€š ¬Ã…“already seenà ¢Ã¢â€š ¬Ã‚ . It is usually used to describe the strange feeling you get when you are in a situation which you have never experienced before but you feel like yo u have been in the exact same situation. We would like our customers to experience dÃÆ' ©jÃÆ'   vu when they make their very first visit to our cafÃÆ' © because of its design both the interior and the exterior as well as the environment there. We would want them to feel calm and comfortable, to feel as if they have been to our cafÃÆ' © before and to remind them of their home whenever they are at our cafÃÆ' ©. We serve coffee beverages as well as desserts because the combination of both of the above is definitely a great satisfaction for our stomach! Examples of coffee beverages served are espresso, cappuccino, latte, and others while examples of the desserts served at DÃÆ' ©jÃÆ'   vu CafÃÆ' © are cakes, pies, cupcakes, macaroons, and others. Our desserts are all homemade and certainly no preservatives could be found in them. This also enables us to take note on the ingredients used in making the desserts. We make sure that the desserts are all freshly bake d everyday before serving it to our dearest customers. We would also be selling coffee beans for those who would prefer to prepare their coffee at home. Besides, what makes our cafÃÆ' © so special is that we provide a variety of coffee beans and coffee powders as well as coffee makers for customers who would like to prepare their own coffee. Customers get to enjoy the process of making their own coffee and sharing it with their friends just like what they would do when a friend of theirs makes a visit. In addition, on specific days, we would have some professionals in our cafÃÆ' © to teach the customers to make Latte art. Next, we have a small shelf full of books at the corner of our cafÃÆ' ©. Since we do not provide WIFI at our cafÃÆ' ©, we encourage customers to bring their own novels or they could just grab a book from our reading corner and start reading while enjoying our coffee. With the smell of the books and our coffee, plus the soft music background playin g and a quiet environment, customers could take a deep breath and a new journey begins! Also, we would be more than happy if customers would like to donate their books to us and in return, we would give away a free cup of our signature coffee to them. In addition, the employees that we recruit are mostly disabled people. We try to create job opportunities to those who are unable to speak or move properly so that they would not feel abandoned by the society and to prove that they are also capable of doing things that normal people can do. Aim / Objectives of Company: Build a strong customer base in the first two months of business. Turn in profits from the first six months of operation. Owners Portfolio: Jin Yuan is the operating manager. He is full of self-motivation and is willing to work hard. He never gives up easily when he is faced with problems and challenges. He would set high but realistic goals and motivate himself and also the employees to work hard to achieve them. Besides, he has a great passion in coffee and is also very talented at making coffee latte art. He has self-confidence and never gets discouraged easily. He is also very committed and determined in his work. Our marketing and management director is Wen Yan. She knows how to manage the people and the system so that everything runs smoothly and she has interesting ideas to promote our cafÃÆ' ©. Next, she is good in interpersonal relations. She gets along with people easily and has a good communication skill. She is open-minded and has the ability to adapt. She welcomes comments or feedbacks from our customers so that we know their satisfactions and dissatisfactions and could figure ou t ways to improve ourselves. Ee Shien is our production manager. She is very creative and talented. She has many interesting ideas in creating our menus. She likes to invent new things and create something different from others to attract customers. She is good in cooking and also an expert in dessert making. Moreover, she is willing to sacrifice her time on creating new desserts for our cafÃÆ' ©. She never stops trying to improve the quality of our desserts. Yuh Fang is the financial director of our business. She is multi-skilled. Since she has majored in accountings in a famous accounting university, she is very good at handling money and keeping accounting records. She is always aware of the changes in economics. In addition, she is also very sensitive with market. She has the intimate knowledge of customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ needs and also how the market is driven. Characteristics of Entrepreneur: Secret Recipe is one of the successfullargest cakes and cafÃÆ'  © chain in Malaysia. It has more than 280 outlets in major cities including Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila, Brunei, Shanghai and Melbourne with about 3500 employees. The founder of Secret Recipe is Datoà ¢Ã¢â€š ¬Ã¢â€ž ¢ Steven Sim. He started his franchise business in the year of 1997, and has the characteristic of commitment and self-motivation while doing his Secret Recipe business. In 2000, he started his franchise business with spending almost 15 years of effort to gauge the standard of service offered by his franchise. To become a worldwide franchise, he was also willing to take risks when he intended to expand his business. His first franchise in foreign country started in Singapore. Initially, he was actually quite worried about this because it was a new challenge for him to compete with other Singaporeà ¢Ã¢â€š ¬Ã¢â€ž ¢s competitors as well. Their brand was not known at the moment so they were only few malls willing to offer storey to them. Be sides, he was also an open-minded person and was able to adapt to the demographic in when he expanded his business in other countries. For example, he knew that only few were exposed to Western food in China, so helocalized some of the dishes in the menu such as à ¢Ã¢â€š ¬Ã…“mee goring mamakà ¢Ã¢â€š ¬Ã‚  and à ¢Ã¢â€š ¬Ã…“hokkien meeà ¢Ã¢â€š ¬Ã‚  which are more noodle-based products. In Australia, he had to introduce some local Australian food so that it could attract some great chefs there to make good dishes for them. Lastly, he has self-confidence in his business after he had succeeded because a lot of people tried to copy what he did. In fact, he said it was okay and also it was the time to improve himself and to push more forward in his business. Pappa Rich is a local food and beverage chain, also known as one of the successful franchise businesses in Malaysia. It has almost 100 outlets have been opened in Malaysia and rest of the world such as Sydney, Melbou rne, Canberra, Perth, Singapore, Shanghai, Brunei, and Los Angeles. Pappa Rich was established in 2005, and its founder, Rich Tan is an innovative person by revolutionizing the concept of a traditional coffee shop into a more modern dining experience with a premium feel.Besides, he also made their brandà ¢Ã¢â€š ¬Ã¢â€ž ¢s name become franchise and result a good advertisement in his business. When he wanted to expand his business to foreign countries, he also had motivation to achieve his goals such as he set a goal about the expansion plan in Australia which was opening six outlets in this year and five more next year. At the same time, he also wants to bring the Malaysianà ¢Ã¢â€š ¬Ã¢â€ž ¢s dishes and promote it into foreign markets. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s one of the goals he had set too. Lastly, he also knows clearly about what customers need. For example, the interior design in his Australian franchise is similar to the Malaysiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s, what is different is th e food choices in the menu. For example, the curry in the Australia outlets is milder than our Malaysian version while the food portions are bigger. Business Opportunities: To attract customers and to fight competitions of the same business, we ensure that our employees are all well trained with skills. We hire professionals to provide trainings on making coffee and coffee latte art to our employees. Employees are trained to always give a sincere greeting or farewell to our dearest customers and also to always wear a smile on their faces. This is because friendly customer service is very important to strengthen our customer base. Besides, we would do some promotions on special seasons and time. We would also give out some discount vouchers at times to attract customers. In addition, our cafÃÆ' © provides a comfortable environment for our dearest customers to escape from reality and daily stresses, it is a suitable place for customers to read a book and to chat with frien ds while enjoying our coffee beverages because we do not provide internet connection or WIFI, most people would call it. Our cafÃÆ' © is separated into two floors, upstairs is a quiet place for those who would want to enjoy the peacefulness complimented with the smell of books and the soft background music. We also encourage customers to exchange their books with a free cup of coffee to increase the genres of books in our reading corner. They could also customize their own playlist or request to play their own CDà ¢Ã¢â€š ¬Ã¢â€ž ¢s. While downstairs is more of a friend-gathering place. Customers could socialize with each other and a guitar or saxophone would be prepared if any customer is interested to entertain. Our cafÃÆ' © concerns about the quality of our coffee beverages and desserts as well as the ingredients used and also coffee beans. For example, our director likes travelling around the world and whenever he discovers high quality of coffee beans from other countri es, he would always import them to Malaysia. Besides, our cafÃÆ' © served food and beverages at a reasonable price. We ensure that our customers enjoy both the quality of our coffee as well as the price that they pay for to satisfy our customers. On specific days, we would also have some professionals to come over to teach those who are interested to make coffee latte art! Lastly, the location of our cafÃÆ' © is just a walking distance from a college. Our cafÃÆ' © is also located in a housing area. We aim to build a core group of repeat customers. It is a convenient location for the students from the college or the people working in offices near that area to make a visit to our cafÃÆ' © whenever they have a break. Students could do revisions or meet peers at our cafÃÆ' ©. Moreover, our cafÃÆ' © is vintage themed and has a classic, elegant interior design with wooden dÃÆ' ©cor. We decorate our walls with Polaroid photos which are taken when customers make thei r first visit. The clear windows would grab the attention of passerby because they would be able to see clearly through the windows. Our cafÃÆ' © is also designed for fast and efficient operations for take-away. Financial Resources: Conclusion: Building a strong customer base In order to build a strong customer base for our cafÃÆ' ©, we would do some promotions. For example, we will have a à ¢Ã¢â€š ¬Ã…“Buy 1 Free 1à ¢Ã¢â€š ¬Ã‚  for all types of coffee beverages from 7am-10 am and 3pm-5pm. Besides, we would work together with bloggers as they promote our cafÃÆ' © on their blogs and we could give them a special discount on the bill. We also run a website of our own to keep our dearest customers updated about our promotions. We interact with our customers on the internet to make sure that we are aware of any dissatisfaction and try to improve ourselves. To ensure that customers will return to our cafÃÆ' ©, we will give out some additional discount vouchers to customers. We also emphasize on friendly customer service to establish a loyal customer base. Trainings Our cafÃÆ' © will provide suitable and professional trainings to our employees so that they will be able to provide better and satisfied services to our customers. One of the examples of training provided is proper coffee preparation techniques as it affects the quality of our brewed coffee. With all the trainings provided to our employees, they would be multi-skilled and would able to overcome any problems. Research and development From time to time, we would always do researches to keep our cafÃÆ' © up to date. We would always make sure that our cafÃÆ' © is able to follow the trend of the modern world. We would do some surveys to evaluate the quality of our products as well as the customer services. We need to know the satisfactions and dissatisfactions of customers so that we could improve ourselves better. We would also be open-mined to accept new ideas or comments from customers in order to attract new customers and also retain the existing ones. Managing skills On the other hand, our management team would always observe the daily operations of our cafÃÆ' ©. They are responsible to manage the employees and motivate them. Besides, our management team would also be in charge of ordering inventory as well as dealing with supplies. The management team would make sure that the system runs smoothly and so does our business operation. Be aware of the changes in business environment (changes in technology, legal, new competitors as well as economic changes) Furthermore, our cafÃÆ' © would always be aware of the changes in the business environment. We would do our best and provide good services to our customer in order to fight with our competitors.

Profile of Joseph Lister, Father of Modern Surgery

English surgeon Joseph Lister  (April 5, 1827–February 10, 1912), Baron Lister of Lyme Regis, is considered the father of modern surgery for his  work developing sterilization procedures that saved countless lives. Lister pioneered the use of carbolic acid for sanitizing operating rooms and employed antiseptic surgical procedures to prevent deadly postoperative infections. Early Years Born on April 5, 1827 in Essex, England, Joseph Lister was the fourth of seven children born to Joseph Jackson Lister and Isabella Harris. Listers parents were devout Quakers, and his father was a successful wine merchant with scientific interests of his own: he invented the first achromatic microscope lens, an endeavor that earned him the honor of being elected a Fellow of the Royal Society. The young Listers love for science grew as he became fascinated with the microscopic world introduced to him by his father. Lister decided at an early age that he wanted to become a surgeon and thus prepared for this eventual career by delving into science and mathematics subjects at the Quaker schools he attended in London.   After entering the University of London in 1844, Lister earned a Bachelor of Arts degree in 1847 and a Bachelor of Medicine and Surgery in 1852. Listers achievements during this time included serving as house surgeon at the University College Hospital of the University of London and being selected as a Fellow of the Royal College of Surgeons. Research and Personal Life In 1854, Lister went to the University of Edinburgh, Edinburgh Royal Infirmary in Scotland to study under the famous surgeon James Syme. Under Syme, Listers professional and personal life flourished: he met and married Symes daughter, Agnes, in 1856. Agnes was  invaluable as a wife and partner, assisting Joseph with  his medical research and laboratory experiments. Joseph Listers research was centered on inflammation and its impact on wound healing. He published a number of papers regarding muscle activity in the skin and eyes, coagulation of blood, and blood vessel engorgement during inflammation. Listers research led to his appointment as Regius Professor of Surgery at the University of Glasgow in 1859. In 1860, he was named a Fellow of the Royal Society. Implementation of Antisepsis By 1861, Lister was leading the surgical ward at the Glasgow Royal Infirmary. During this time in history, surgery was performed only when absolutely necessary due to high death rates associated with infections. With little understanding of how germs like bacteria caused disease, surgical procedures were regularly performed in  unsanitary conditions. In an attempt to combat wound infections, Lister began to employ cleanliness techniques used by Florence Nightingale and others. This process involved keeping the environment clean, changing dressings, and washing hands. However, it was not until he read the works of  Louis Pasteur that Lister began to link germs with surgical wounds. While Lister was not the first to suggest that microorganisms were the cause of hospital associated diseases or that infections could be reduced through antiseptic methods, he was able to marry these ideas and effectively implement treatment for wound infections. In 1865, Lister began using carbolic acid (phenol), a substance used in sewage treatment, as an antiseptic to treat compound fracture wounds. These injuries were commonly treated by amputation, as they involved penetration of the skin and significant tissue damage. Lister used carbolic acid for hand washing and treatment of surgical incisions and dressings. He even developed an instrument for spraying carbolic acid into the air in the operating room. Lifesaving Antiseptic Success Listers first success case was  an eleven year old boy who had suffered injuries from a horse cart accident. Lister employed antiseptic procedures during treatment, then found that the boys fractures and wounds healed without infection. Further success ensued as nine of eleven other cases where carbolic acid was used to treat wounds showed no signs of infection. In 1867, three articles written by Lister were published in Londons weekly medical journal, The Lancet. The articles outlined Listers method of antiseptic treatment based on the germ theory. In August of 1867, Lister announced at the Dublin meeting of the British Medical Association that no deaths associated with blood poisoning or gangrene had occurred since antiseptic methods had been fully employed in his wards at Glasgows Royal Infirmary. Later Life and Honors In 1877, Lister assumed the chair of Clinical Surgery at Kings College in London and began practicing at Kings College Hospital. There, he continued to research ways to improve his antiseptic methods and develop new methods for treating injuries. He popularized the use of gauze bandages for wound treatment, developed rubber drainage tubes, and created ligatures made from sterile catgut for stitching wounds. While Listers ideas of antisepsis were not immediately accepted by many of his peers, his ideas eventually gained nearly worldwide acceptance. For his outstanding achievements in surgery and medicine, Joseph Lister was ennobled a Baronet by Queen Victoria  in 1883 and  received  the title Sir Joseph Lister. In 1897, he was made Baron Lister of Lyme Regis and awarded the Order of Merit by King Edward VII in 1902. Death and Legacy Joseph Lister retired in 1893 following the death of his beloved wife Agnes. He later suffered a stroke, but was still able to consult on treatment for King Edward VIIs appendicitis surgery in 1902. By 1909, Lister had lost the ability to read or write. Nineteen years after the passing of his wife, Joseph Lister died on February 10, 1912 at Walmer in Kent, England. He was 84 years old. Joseph Lister revolutionized surgical practices by applying the germ theory to surgery. His willingness to experiment with new surgical techniques led to the development of antiseptic methods that focused on keeping wounds free of pathogens. While changes have been made to Listers antisepsis methods and materials, his antiseptic principles remain the foundation for todays medical practice of asepsis (total elimination of microbes) in surgery. Joseph Lister Fast Facts Full Name: Joseph ListerAlso Known As: Sir Joseph Lister, Baron Lister of Lyme RegisKnown For: First to implement antiseptic method in surgery; father of modern surgeryBorn: April 5, 1827 in Essex, EnglandParents Names: Joseph Jackson Lister and Isabella HarrisDied: February 10, 1912 in Kent, EnglandEducation: University of London, Bachelor of Medicine and SurgeryPublished Works: On a New Method of Treating Compound Fracture, Abscess, etc. with Observation on the Conditions of Suppuration (1867); On the Antiseptic Principle in the Practice of Surgery (1867); and Illustrations of the Antiseptic System of Treatment in Surgery (1867)Spouse Name: Agnes Syme (1856-1893)Fun Fact: Listerine mouthwash and the bacterial genus Listeria were named after Lister Sources Fitzharris, Lindsey. The Butchering Art: Joseph Listers Quest to Transform the Grisly World of Victorian Medicine. Scientific American / Farrar, Straus and Giroux, 2017. Gaw, Jerry L. A Time to Heal: the Diffusion of Listerism in Victorian Britain. American Philosophical Society, 1999. Pitt, Dennis, and Jean-Michel Aubin. Joseph Lister: Father of Modern Surgery. National Center for Biotechnology Information, U.S. National Library of Medicine, Oct. 2012, www.ncbi.nlm.nih.gov/pmc/articles/PMC3468637/. Simmons, John Galbraith. Doctors and Discoveries: Lives That Created Todays Medicine.  Houghton Mifflin, 2002.

Hegemonic masculinity Free Essays

Hegemonic masculinity refers to the culturally normative ideal behaviours of males. This concept is based on the assumption that there is a hierarchy of masculine behaviour, suggesting that most societies encourage men to exemplify a dominant version of masculinity. Hegemonic masculinity is competitive and reflects an inclination for males to pursue domination over other males and subordinate females. We will write a custom essay sample on Hegemonic masculinity or any similar topic only for you Order Now Contrary to feminism, anti-femininity demonstrates a male’s strong aversion and fear of being attributed to feminine characteristics. Men’s identity strategies are stablished through their complicit or resistant stance to prescribed dominant masculine styles. Masculine characters are not given. Rather, a range of possible styles and personae emerge from the gender regimes found in different cultures and periods of time. It is undeniable that the definition of a man is the same today as it was a decade ago. Among the possible ways of being masculine, some become winning style and it is this with which men must engage. This manufactured image of the male projected the appearance of an educated man, the talented athlete, hardworking good family man, with the ability to always provide. This has become the standard definition of manhood. The workplace became the arena that allowed manhood to be tested and, proving to other males. It provided the space for which men could prove opposite characteristic of women, although women were one of many vehicles available to males for the purpose of exhibiting levels of success. Through the gender identity model, demonstrated by Christopher T. Kilmartin, this paper will view the different dimensions of male and female gender roles. Moreover, through the work of Ann Ferguson, the crucial interpretation of gender performance nd transgressive acts will be fundamental in identifying how hegemonic masculinity is identified as anti-femininity. In all societies the obvious biological difference between men and women is used as a Justification for forcing them into different social roles which limit and shape their attitudes and behavior. That is to say, no society is content with the natural difference of sex, but each insists on adding to it a cultural difference of gender. The simple physical facts therefore always become associated with complex psychological qualities. It is not enough for a man to be male; he also has to appear masculine. A woman, in addition to being female, must also be feminine. However, once the contrast between men and women has been increased and accentuated in this fashion, it is usually taken as a further manifestation of biological differences, which confirm the need for different social roles. Thus, from an early age, boys are helped to acquire a masculinity that allows them to assume and maintain that position. By the same token, girls are taught to cultivate a submissive femininity. The resulting difference in the male and female character is then described as inborn and used to defend the existing power rrangement. Only those who accept it are normal, and only they can expect to succeed. The male social role is designed to reward masculine men, while the female social role offers its relative advantages only to feminine women. Gender identity is ultimately derived from both chromosomal makeup and physical appearance, but this does not mean that psychosocial influences are missing. Socialization, or the process whereby a child learns the norms and roles that society nas created tor his or her gender, plays a significant role in the establishment of her or his sense of emaleness or maleness. If a child learns she is a female and is raised as a female, the child believes she is female; if told he is a male and raised as a male, the child believes he is male. Beginning at birth, most parents treat their children according to the child’s gender as determined by the appearance of their genitals. Parents even handle their baby girls less aggressively than their baby boys. Children quickly develop a clear understanding that they are either female or male, as well as a strong desire to adopt gender-appropriate mannerisms and behaviors. This normally occurs ithin two years, according to many authorities. In short, biology sets the stage, but children’s interactions with the social environment actually determine the nature of gender identity. The gender identity model also carries the assumption that, ‘being like a woman’ is a negative outcome in personality development† (Kilmartin, 39). Early psychoanalytic theorists were quick in assuming that poor motherhood was the primary drawback in a male child being overly feminine. Other Justifications point to an absent father who was away often or very distant from his children. The feminine male has been demonstrated as a scary unwanted image. A teenage boy is not supposed to cry during a romantic movie. If a young boy associates with too many feminine things, he may end up identifying more with women than with men. All females are not necessarily feminine and all males are not necessarily masculine. We are never provided with a definitive answer to what constitutes masculinity, but instead we are provided with details and examples of how an why masculinity cannot be reduced to the male body and its effects, asserting as well that dominant asculinity relies on alternate masculinities, such as female masculinity. Masculinity in this society inevitably conjures up notions of power, legitimacy and privilege, a fact which closely ties the idea of masculinity to conceptions of race gender, sexuality and class, yet this power is only recognizable in opposition where masculinity only become legible as masculinity only in certain social settings. Ann Ferguson highlights three strategies in which males display masculinity. Heterosexual power; â€Å"always marked as a male† (Ferguson, 81). This refers to the social theory that men ave unearned advantages or rights granted to them solely on the basis of their sex, but usually denied to women. In societies with male privilege, men are afforded social, economic, and political benefits because they are male. Second involves role reversal, which is described by Ferguson as the disruption of the normal direction of the flow of power. Girls are outperforming boys at every level of education; women are overtaking men in the workplace in both status and pay. More men are becoming househusbands. Girls are becoming more assertive and aggressive whilst boys are becoming more feminine. Females are graceful in becoming the dominant gender. Third, Ferguson identifies violence as a strategy in displaying masculinity. This displays the conflict between authority and masculinity. These masculine strategies reassert the notion that gender is a performance. Contrary to feminine behavior, males are at constant battle to upkeep the masculine image. C. J. Pascoe’s representation of the anti-feminine male exemplified the anxiety males have of being labeled as feminine. She implied through her research that it is acceptable to be gay, under the conditions that you are masculine as well. Her rendition ot the tag discourse argues that labeling other’s as a tag is central to boys’ joking relationships. Joking about the â€Å"fag† both strengthens relationships among boys and soothes their social anxiety. The high school boys from Pascoe’s study bond by throwing the fag nickname at one another where boys call their peers fag for a number of reasons, such as being incompetent, showing emotion, caring about appearances, dancing or expressing interest in other guys, all these trait subjective to the female identity. Another aspect of fag discourse is the enactment of the fag, in hich high school boys would act out exaggerated femininity or pretend to be sexually attracted to men. Through this behavior, boys reminded themselves and each other that at any moment they could become fags if they were not sufficiently masculine† (Pascoe, 60). The notion of compulsive heterosexuality is based on the idea that one’s sexuality is not chosen, but rather forced through society. This term does not refer to a sexual orientation. Rather, it refers to a variety of behaviors, social interactions, and institutional structures. This is a good umbrella term for a lot of different physical, erbal, and emotional actions. Pascoe describes how male students exhibit compulsive heterosexuality verbally when referring to their sexual interests. It is all about â€Å"the ability to exercise mastery and dominance literally and figuratively over girls’ bodies† (Pascoe, 78). Whether a boy is objectifying, privately or publicly, a woman’s body directly at her or in the company of other men/boys, these are forms of compulsive heterosexuality. Pascoe examines how masculinity is present in not only in media, sexual practices, and desire but also in politics. This leads to how it also ffects economics and gender inequality in both physical and emotion ways. It can be seen in television shows, clothing ads, or unequal pay wages between men and women. In terms of anti femininity, hegemonic masculinity is the display of behaviors opposite to those deemed feminine. A hegemonic male will allow himself to suppress feelings of emotion and vulnerability to qualify as a manly man. Through the works of Pascoe, Ferguson and Kilmartin we have understood that the social construction of a male is what defines hegemonic masculinity rather than biological features. The egemonic male is seen as anti-feminine because of the social pressures he is presented. A male’s fear of being labeled as feminine is primary in defining hegemonic masculinity as anti-femininity. The competitive male who seeks dominance over others and especially females, demonstrates the strong aversion a male has over becoming a subordinate himself. Through Kilmartin’s gender identity model, it was argued that being like a woman is negative in any way, shape or form. Ann Ferguson’s three strategies argue that gender is a performance and one that must be up kept through constant displays of power. Pascoe’s fag discourse and ompulsive heterosexuality concepts present the anti-feminine in males through name-calling and, again, displays of dominance. How to cite Hegemonic masculinity, Papers

Workplace Of Kenoss Construction company †MyAssignmenthelp.com

Question: Discuss about the Workplace Of Kenoss Construction company. Answer: Description of the workplace Kenoss Construction Limited is a private limited company that was founded in 1995, and it is located in Australia, Canberra. The company is mostly involved with highway and street construction and also, custom home design, home construction, wine cellar design and other services. The company consists of 11 to 50 employees. Regarding the workplace of Kenoss, since it mostly deals with civil engineering, it involves workers getting in contact with machines which can be unsafe and carry out hazardous practices. The workplace has many things that present danger to the employees because many physical materials may not have been placed well. Therefore, the workplace can be said to be sensitive and requires the adoption of safety precautions for the smooth operation. The hazards and how safety breach could have been avoided Every workplace has some health and security hazards. The only problem is that there are some risks that put the workers at risk of getting an accident. It is the duty of the employer to ensure all the workers are protected against any health and safety hazards and ensure that employees are aware of any potential hazards in the workplace. The workers have a right and responsibility of ensuring they work in safe places and in case the workplace is dangerous, they can refuse to work (Walters Nichols, 2009). This can help avoid accidents, injuries and property damage and in some extreme cases death. Any workplace hazard should not be ignored like the case of Michael Booth who was electrocuted at work because of slung power lines. There are different types of workplace hazards, especially in a construction workplace. Safety hazards Safety hazards are common at construction workplaces because they involve unsafe working conditions that can lead to injury illness and death. Examples of safety hazards are spills and tripping due to stairways, anything that may result in falling example ladders, scaffolds and raised worksites, unguarded machinery, confined spaces and electrical hazards. In the case of Kenos Construction employee died because of the electrical risks (McNamara, Bohle Quinlan, 2011). Tripping and slipping can be avoided by ensuring that the stairway treads and walkways are free of dangerous materials and objects. In case of and slippery conditions, it is corrected with an immediate effect. People should also use proper ladders for their tasks and ensure they are long enough to allow safe reaching of the work area. Any ladder with metallic components should be avoided if it is near an electrical place (Walters Nichols, 2009). Unguarded machinery should be put in place like a store where workers do not visit frequently, and that machinery in use should be well taken care of. This will prevent workers from getting accidents and falling. All electrical tools should be properly handled (Access Economics, 2008). Scaffolding is one of the hazards that have many reported injuries and accidents. This is because when scaffolds are not used properly, people fall. This can be avoided by ensuring that any damaged part that can affect the strength of the scaffold is replaced or taken out of service. More weight should not be loaded on scaffolds. During bad weather or high winds, employees should not be permitted to work. Workers should be trained on proper procedures of moving platforms horizontally. All scaffolds should be fully plunked, and no extra material should be allowed to build upon scaffold platforms. Therefore taking into consideration all these precautions, accidents will be avoided (Johnstone, 2008). Physical hazards These are the hazards that are common and present in the workplace. These hazards can cause harm to the body without being in contact (Allen Consulting Group, 2007). Examples of these hazards are loud noise that can lead to communication hazard, radiation, temperature extremes, and exposure to sunlight. At construction workplaces, exposure to extreme temperatures, sunlight and radiation can be avoided by workers wearing the necessary protective garments and wearing hard hats (Peetz Alexander, 2010). This way, the workers are protected from radiation and sunlight. Communication hazard is one of the physical hazards that affect construction workplaces because of noise and unawareness. At construction places, there is a lot of noise that makes people unable to communicate clearly. These can be avoided by employers looking for special communication devices for workers to use instead of shouting at each other. For work to be done efficiently workers need to communicate, examples of the devices are, high noise blue tooth headsets, electronic communication earplugs and face-to-face great noise communications (Price, 2011). Another communication hazard is the failure of workers to recognize chemically related substances because they can lead to burns, fires, respiratory problems, and explosions. These hazards can be prevented by the employer providing a list of hazardous substances found at the worksite and coming up with a program that trains employees on hazardous materials (Quinlan, Bohle Lamm, 2010). The employer can also ensure all containers with hazardous chemicals are labeled and staff trained on how to read and use Material Safety Data Sheets (MSDS). This way there will be awareness. Ergonomic hazards Ergonomic hazards occur when the body is strained because of the working condition. Someone cannot identify them easily because one cannot know the harm they are causing. There are those short-term exposures that may lead to sore muscles, and there are those long-term exposures that can result in serious illness. Examples are frequent lifting, using too much force especially when lifting and awkward movements (Gallagher Underhill, 2012). This can be prevented by ensuring that lighting used is enough and in the case of lifting heavy materials, it is not done daily. Chemical hazards They are present in the liquid, solid and gaseous form. Chemical hazards come in when one is exposed to chemicals during chemical preparation. Some chemicals are safe while others are dangerous because there are those who are sensitive to chemicals. Exposure to chemicals comes in during cleaning of products, using paint, vapors and fumes come in during welding and being exposed to solvents, and flammable materials like explosives (Walters, Wadsworth, Marsh, Davies Lloyd, 2012). This can be prevented by ensuring all flammable material are handled away from flames. People should wear protective garments when cleaning products. Work organizational hazards Work organizational hazards are problems that come due to workplace issues due lack of respect and workload. For example, sexual harassment, lack of control on what you say, social support and workplace violence. At the construction workplace, men tend to look down upon women, therefore, losing respect. Men tend to be violent at workplaces. All these can be avoided if workers will respect each other irrespective of gender and ranks (Kaine, 2012). What happened at Kenoss and how safe work resolved the issue Kenoss Contractors were fined over the death of their co-worker. Mr. Michael Booth who was 48 years old died in 2012 because he was electrocuted during his line of duty. Mr. Booth was a subcontractor and was delivering a load of gravel-type material to a fenced compound. The tip truck touched low-slung power lines at the work site leading to an electrocution. This was concluded because an electrical arc was high enough to deflate the tires and leave burn marks. He jumped out of the truck and died later on. This was a sad incidence that could have been avoided. The safe work resolved the issue by the court. The company was found guilty as it had not given a warning about the wires. The court fined Canberra Construction $1.1 million. It also gave a strong warning to company leaders around the country on negligence. The workers were informed about the wires and told not to use tall equipment in the compound. The employee sensitization about their safety made them have confidence and know their rights so that they can advocate for them in the case violated (Safe Work Australia, 2012). Therefore, this was important in making other companies learn a lesson from the incidence and thus, ensure that they make a safe workplace for their employees. What could have been done differently There are various aspects that Kenoss could have done differently to improve the safety of the workplace. Some of these practices include the organization having replaced the frayed, damaged or worn electrical cables. The electrical tools should have been properly grounded unless they are double insulated. The electrical devices and appliances should be checked frequently for defects and serviced regularly. The organization ignored the safety measures when dealing with electricity in any environment. The electric power is dangerous and risky to human life, and thus, it is important for every organization to put in place sufficient precautions to reduce its damage. Observing precautions can significantly reduce the damage caused by electricity (Safe Work Australia, 2010). The company should have placed a notice about the tip for workers to know. Signs are critical in avoiding the issues of the workplace health and safety. They help people to read and interpret the hazards and thus avoid them (Productivity Commission, 2010). The son of the general manager should not have been appointed as a safety officer because he was not qualified for the job. Unqualified staff cannot be the best people to handle the workplace health and safety. Thus, companies need to employ only the qualified staff. Therefore, the company can avoid health and safety issues if it considers the necessary precautions (Blewett Dorrian, 2011). How I could do to address the issue if I worked for Kenoss I would advise workers to always work as a team. This is because when people work in groups of at least two and more another person can easily notice things that another one does not. The employers and the managers should also be involved in what is done so that they can be on the ground to notice what happens. For example, if Mr. Booth had someone else they were working with maybe the person could have noticed the slung power lines and warned him. The fact that he was alone could not allow him to concentrate on something else but just on where he was going (Workplace Relations Ministers Council, 2009). It is recommended to the company managers to review any past accidents or any incident that was reported and determine the cause of those accidents or incidents. The employer should also always talk to the employees to find out if there is any threat when carrying out their daily duties. When given this type of information it can be easy to prevent any hazards in the future. I would advise the company to plan an assessment workflow where by people can assess on hazards in advance. Accidents may still occur but this way they will be reduced, and it will be rare to encounter serious accidents. If this was done, then the employees could have informed the employer that the power line was not in a good condition. Employees should be involved when dealing with issues concerning hazards around the workplace. The employees working in hazardous areas can point out the risky areas and practices and also offer suggestions on how the hazards can be controlled. Assumptions should also not be made one's employees feel there is a risk because no one has been injured yet. The son of the general manager, who was the safety officer, should not have assumed the issue about the slung power line even though he was not qualified. He should have reported about the treatment so that it can be dealt with. Conclusion In conclusion, workplace health and safety should be taken into consideration by both the employers and employees. It is everyone's responsibility to ensure they are safe and try their best to escape the hazardous environment. 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